正如林全金先生在“2018年联合国华人当代艺术设计峰会“上，针对可持续设计论题的强调：可持续设计，是世界主旋律，设计影响社会经济与文化。
在产业经济进入飞速发展的新时代，如何突破常规产业形态，实现产业园区的升级创新，将是产业园得已持续发展的关键核心，伴随着2019年中国产业结构的不断优化与转型升级，我们更需要以持续发展的眼光为产业园开发运营方建言献策，重塑园区发展的新常态。
Just as Mr. Lin Quanjin emphasized the topic of sustainable design at “The 2nd United Nations Chinese Contemporary Art & Design Summit" : sustainable design is the main theme of the world, and design affects social economy and culture.
In the industrial economy into a new era of rapid development, how to break through the conventional industry, realize the industrial park of innovation, will be the industrial park has been the key to sustained development the core, with 2019 constant optimization and transformation and upgrading of industrial structure in China, we need more with the eye of sustainable development for the industrial park development operator, make recommendations, reshape park development the new normal.
以人为本，产业园与生活城的融合发展
以往传统的产业园通过低廉的土地成本和众多优惠政策，招揽企业进驻投资开发，往往规划在地理位置较为偏远的地区，周边配套相对不足，大多以园区配套交通接驳通勤，形成“潮汐”效应。随着产业结构升级，众多高新技术企业及人才的引进，需要园区承载更多元化的功能，以人为本，日益完善生活配套，将产业园与生活城相互融合发展，从单一生产型的园区，逐渐规划发展成为集生产与生活于一体的新型城市。
In the past, traditional industrial parks attracted enterprises to invest and develop by means of low land cost and numerous preferential policies. They were usually planned in remote areas with insufficient supporting facilities. Most of them were connected by supporting traffic in the park, forming a "tidal" effect. With the upgrading of industrial structure and the introduction of a large number of high-tech enterprises and talents, it is necessary for the park to carry more diversified functions, put people first, and increasingly improve living facilities. The industrial park and life city will be integrated and developed together. The park will gradually be planned and developed into a new type of city integrating production and life.
全金设计研究院案例作品——科梦家园·壹号
自持发展，向可持续开发运营转变
以往的产业园多以“销售+招商”地产开发模式为主，园区的后续经营往往与开发方分属管理，后期呈现效果大多与预期规划大相径庭。现在国家以各方产业扶持政策引导园区开发商转型升级，自持园区业务，从“销售为王”的甩手掌柜想可持续开发运营的规划管理模式转变，通过物业资产自持确保后续园区品质管理、准确一贯的产业定位，有利于培育先进产业集群、落地地区产业规划等，促进园区内生价值的提升。
In the past, most of the industrial parks were based on the "sales + investment" real estate development model, and the subsequent operation of the park was often under the management of the developer, and the later performance was largely different from the expected planning. Now countries with the transformation and upgrading of industrial policies to guide the park developer support, and self sustaining park business, from "marketing is king" of cutting and the shopkeeper wants to sustainable development and the planning and management of the operating mode transformation, through property self sustaining quality management, ensure the follow-up park is accurate, consistent industry positioning and is conducive to cultivating advanced industrial cluster and industry planning landing areas, promote the endogenous value of ascension.
全金设计研究院案例作品——深圳滨海国际智慧产业园
规范管理，园区服务细化与标准化
产业园区的运营口碑，不但可以提升招商效率，更能行之有效的推动产业发展，一个具备产业导入能力的园区，需要开发运营方真正提高产业孵化、产业运营、产业服务的能力。
将园区管理规范化，服务标准细化，是园区发展由“拼政策”进入“拼服务”，不断提升品牌口碑及运营品质的有效途径。未来产业园区可从三大方面建设服务体系：首先以进驻企业所需出发，提供科技金融、人才服务、技术创新、市场营销、科技中介以及其它各类专业服务等；其次以自有资源整合，为企业提供多元化服务，包括：空间载体服务、基础设施服务、公共设备设施服务、物业及城市配套服务、园区文化构建服务等；第三，通过园区运营未来发展规划等优势，协调及整合各级、各条线政府资源提供政策宣讲与信息推送服务、政策协调服务、政务一站式服务等。
The operational reputation of industrial parks can not only improve the efficiency of investment attraction, but also effectively promote industrial development. For an industrial park with the ability of industrial introduction, it is necessary to develop operators to truly improve the ability of industrial incubation, industrial operation and industrial service.
Standardization of park management and refinement of service standards are effective ways for the park to develop from "pooling policy" to "pooling service" and continuously improve brand reputation and operation quality. In the future, industrial parks can build service systems from three aspects: first, to provide technology finance, talent service, technology innovation, marketing, technology intermediary and other professional services. Secondly, it provides diversified services for enterprises by integrating its own resources, including: space carrier service, infrastructure service, public equipment and facilities service, property and urban supporting services, park culture construction service, etc. Third, through the park operation, future development planning and other advantages, coordination and integration of government resources at all levels and all lines to provide policy advocacy and information push services, policy coordination services, one-stop government services.
全金设计研究院案例作品——宝安互联网创意园
多元盈利，加速运营的可持续发展进程
不再单纯依靠销售、租赁及物业服务作为收入经营收入来源，以廉价甚至是免费提供，让园区物理空间成为“共享资源”，这一大胆创新的共生运营模式，将成为产业园未来“投资共生”的主流发展模式，园区开发运营企业不再和入园企业形成甲乙方关系，而是成为一家人。通过成立产业投资基金，入股入园企业，同时提供专业化的服务，共同享受入园企业的成长收益。
No longer rely on sales, leasing and property management services as income business income, with cheap is provided free of charge, and even make campus physical space "sharing resource", a bold innovation of the symbiotic model, will become the mainstream of future investment "symbiosis" industrial park development model, industrial park development operation enterprise and no longer form a party relationship between enterprises in the park, but as a family. Through the establishment of industrial investment fund, shares in the park enterprises, while providing professional services, to enjoy the growth of the park enterprises.
全金设计研究院案例作品——宝安互联网创意园 实景图
定位明确，园区运营专业化
近年来，产业发展飞速发展，作为经济发展的重要载体，现有产业园区普遍存在空心化、同质化、招商盲目化的现象。产业园区运营需要长远规划及专业化管理，尤其需要明确园区的定位方向，集中优势资源服务于园区产业的发展，在产业服务、资源积累、政策理解、供应商整合等方面将会有更深刻的理解，从而提高园区的核心竞争力。
In recent years, the rapid development of industrial development, as an important carrier of economic development, the existing industrial parks generally exist hollowing out, homogenization, blind investment phenomenon. The operation of industrial parks requires long-term planning and professional management. In particular, it is necessary to define the orientation of the parks, concentrate superior resources on the development of industrial parks, and have a deeper understanding of industrial services, resource accumulation, policy understanding and supplier integration, so as to improve the core competitiveness of the parks.
友情鸣谢：前瞻产业研究院
